University of Kansas' Dr. Neeli Bendapudi on Consumerism in Health Care: The Cerner Podcast, Ep. 38
Consumerism in health care is becoming a growing trend as patients increasingly take an active role in their health care journey. So how can organizations create value in the consumer experience?
In this episode of The Cerner Podcast, Dr. Neeli Bendapudi, University of Kansas Provost and Executive Vice Chancellor and a professor of marketing at the KU School of Business shares insight on how organizations can engage with consumers to support improved health care services.
In this episode, Neeli answers the following questions:
Listen to the full episode below, or click here to view all episodes of The Cerner Podcast!