Personalization: The Future of Engagement in the Workplace
One of the biggest obstacles for employers is the lack of employee engagement in their own health and well-being. When thinking about new ways to engage your workforce, several lessons can be gleaned from the retail industry.
Retailers understand your shopping habits and trends, and use this insight to influence you to buy their products. Retailers take into consideration buyer’s demographics, behaviors, psychographics and experience.
When thinking through how to get people engaged in your workplace health programs, a similar concept can be applied. There are four factors to consider when moving from a one-size-fits all approach to a personalized engagement strategy:
Once aggregated data uncovers these elements, you can categorize your workforce into various segments and tailor your engagement strategy. The following factors are important to successful engagement:
By implementing a personalized engagement plan, you can provide a better experience for your workforce and help motivate them to become more involved in their health. Individuals who are more involved in their own health achieve better outcomes, incur lower costs, are happier and more productive.
Contact us to learn more information about how Cerner is innovating to provide a personalized engagement approach for employers.